GDPR bites
France has fined Google €50 million in the first significant action since enforcement of the General Data Protection Regulation (GDPR) began last May. The French data regulator found that Google had failed to make information transparent to its users, had not provided adequate information to them and lacked valid consent for the way advertisements were personalised. Google is appealing against the fine, saying its consent process “is as transparent and straightforward as possible." The complaint against Google was brought by an NGO which has also filed similar cases against eight international streaming services, including Amazon Prime, Netflix and Spotify. This will be the start of a protracted contest between the European approach to privacy and some of the most profitable enterprises the world has seen.