There's been a lukewarm reaction to Facebook's new privacy tools which it launched this week. The tools are supposed to enable web users to control the data that Facebook accumulates from their browsing activity. 'Off-Facebook Activity' provides a summary of the apps and websites that send information and it can 'clear' the history of that activity. In reality, clearing the history doesn't delete it, it just delinks it from your profile (and the effectiveness of that is questionable). Facebook has come under increasing pressure about the scale of its data-gathering and in February Germany prohibited it from combining user data from different sources without explicit permission. The aggregation of data is central to Facebook's business model and so it's retaining that capability while theoretically creating the ability to separate it from an individual profile. So far, the tool is only available in Ireland, Spain and South Korea. We predict this is far from the end of the story.