Virgin Media
Data breaches are a fact of online life (though many shouldn't be), so organisations are judged as much on how they handle the incident as they are on the breach itself. That's why it's worth looking at Virgin Media's response to news that it failed to protect the personal information of 900,000 of its customers. Initially, it said the data included only "limited contact information" and "technical and product information." The reality, as disclosed by the researchers who discovered the unsecured database, is that for at least some customers, "technical and product information" included requests to unblock pornographic websites along with other highly personal details. Virgin Media said only a tiny percentage of people were affected. We say that full, frank and early disclosure is the only way to respond to data breaches because it's an iron rule that the truth will out.