Say what you like about Elon Musk but watching him trying to work out what to do with Twitter in real time is providing rich entertainment. His solution to the much mocked $8 a month verification scheme was to create a new 'grey' tick to denote "official" accounts and differentiate them from the blue ticks that anyone can buy. No sooner was it announced (and received with moderate enthusiasm) than Musk popped up to say, "I just killed it. Blue check will be the great leveller." A day later, the grey tick was back, at least in some places - and for some accounts the subscription blue version had disappeared.
That's hardly surprising given the chaos that preceded it. Amid complete confusion about who was who and what was what, multiple high profile impersonations flooded the platform. These included Eli Lilly apparently tweeting "insulin is now free," and Nintendo (which resulted in Mario spending a couple of hours on the site with his middle finger firmly raised). While amusing, the chaos raises serious security issues. We certainly wouldn't entrust any sensitive conversations to the platform. And please ignore any messages you see about paying for verification because almost all of them are malicious.
The diet of chaos proved too rich for some key executives who had survived Musk's arrival. The company’s chief privacy officer, chief information security officer, and chief compliance officer all resigned, according to The Verge. The US Federal Trade Commission has already expressed "deep concern" about the goings on at Twitter. The Washington Post quoted a Twitter employee as saying the quick release of products and changes without effective security reviews was “extremely dangerous” for users. Meanwhile, in a town hall meeting with his remaining staff, Musk outlined his vision for Twitter, much of which seems to amount to a US equivalent of the Chinese platform, WeChat.