Apple
A big week for user privacy as Apple rolled out a major update to its iPhone and iPad operating system. App Tracking Transparency is intended to prevent user activity being tracked across multiple apps, unless the user explicitly agrees to opt in. The technique is called ID for Advertisers (IDFA) and it's vital to gathering data about users and targeting adverts at them. Apple has produced a white paper that sets out just how extensive that information is.
A minor issue is that the feature doesn't appear to be working terribly well at the moment (see Updates below), but Apple's direction of travel is clear. It has stated explicitly that it's time for users to regain some measure of control over their personal data. Advertisers are furious, with Facebook leading a chorus of complaints that the change will damage revenues. The New York Times has a juicy account ($) of how Apple CEO, Tim Cook, and Facebook boss, Mark Zuckerberg, "became foes" over the issue.
Facebook has said it expects Apple's move to have an impact on its second quarter earnings (which were an eye-watering $26.17 billion in the first quarter of 2021). An internal Facebook memo obtained by Business Insider warns advertisers that the results of their campaigns will fluctuate, with audiences shrinking as Apple devices are updated and users opt out of tracking. Apple faces its own challenges. German advertisers have accused ($) it of antitrust abuse, saying the changes will damage the advertising market. And today the EU issued a preliminary conclusion accusing Apple of anti-competitive behaviour by favouring Apple Music over its rivals.